Rebranding of 'Volkscafe' in Boortmeerbeek
Location: Boortmeerbeek, Flemish Village
Background: A beloved volkscafe in Boortmeerbeek, originally a traditional “stamcafe” frequented by locals, has significantly elevated its culinary offerings. With its transition from a simple local bar to a place known for its quality food and drinks, the owners sought a rebranding that would reflect this evolution and attract a broader audience, including families and friends.
Objective: The goal of the rebranding was to convey a welcoming and warm atmosphere, positioning the cafe not just as a place for drinks but as a delightful venue for enjoying excellent food and creating joyful memories with loved ones.
Rebranding Strategy:
- Color Scheme:
- The new branding emphasizes warm colors, specifically yellow-beige, which are chosen for their ability to evoke feelings of warmth, happiness, and joy.
- Logo Design:
- The original logo, which has become iconic over the years, was retained to honor the cafe’s heritage and loyal customer base.
Outcome: The rebranding efforts successfully created a more inviting and family-friendly image for the cafe. The warm color palette and the thoughtful update to the logo helped communicate the enhanced culinary quality and the joyous experience the cafe now offers. The combination of retaining the familiar logo while adding a modern touch ensured that the cafe stayed true to its roots while appealing to new customers.