The Power of Outsourcing: Building a Custom Team of Experts

Aasha: A Ray of Hope. It doesn’t sound like your typical marketing company. Marketing companies often project a corporate image, with promises of what they’ll deliver. But Aasha evokes a different feeling. While other marketing firms emphasize their differences, we acknowledge both our similarities and our unique approach.

To understand this, let’s rewind to the inception of Aasha.

Picture this: lockdown blues were all around, but amidst the chaos, a seed of an idea sprouted. My partner decided to take the leap, ditching the 9-to-5 grind to pursue his dreams of opening his own restaurant. Crazy timing, right? But sometimes, it takes a moment of stillness to realize your true calling. 

And so, we embarked on this journey, encountering a myriad of tasks: administration, setup, permits, employee regulations, stock arrangements, branding, marketing, and countless unforeseen challenges that demanded solutions. As a small startup, the burden seemed overwhelming, even with the luxury of time afforded by the lockdown.

Despite my background in marketing and design, we contemplated outsourcing this aspect of our business. However, the cost proved prohibitive for a venture of our scale. So, I rolled up my sleeves and became the ultimate support system, diving headfirst into marketing tasks. Soon enough, word got out, and the demand soared, especially among smaller enterprises lacking the hefty marketing budgets of corporate giants. I’ve always had a soft spot for underdogs, and these small businesses became my passion project. I wanted to be their champion, their go-to for marketing support, just as I had been for my husband.

With a solid foundation in graphic design and a diverse professional background spanning various marketing domains, I understood the needs of small-scale enterprises. Thus, Aasha was born. But going solo wasn’t the answer. I set out to assemble a support network—a task easier said than done. But then, fate intervened, and I stumbled upon a group of talented freelancers and startups in Nepal’s marketing scene. This collective effort gave rise to a diverse team comprising SEO specialists, WordPress experts, PHP and Java developers, app designers, and marketing advisors.

Because let’s face it, one size never fits all, especially in business. We understand that every venture, big or small, has its unique needs. That’s why we handpicked people who could tailor solutions to fit any business like a glove.

Some businesses required a technical approach, such as custom ordering platforms for social media. In such cases, our team of developers and UI/UX designers meticulously analyzed user behavior and implemented groundbreaking changes to enhance the user experience. However, our primary focus at Aasha lies in providing sustainable solutions rather than quick fixes. We empower small businesses by offering guidance and training, enabling them to manage their own websites and streamline their workflows.

Our ethos is encapsulated in our name—Aasha, meaning “hope” in Sanskrit—and reflected in our logo’s green color, symbolizing growth. We’re committed to nurturing our clients’ growth, both vertically and horizontally, strengthening their foundations while propelling them to new heights.

But here’s the kicker: we’re not just working for you; we’re working with you. Think of us as your trusty sidekick in the ever-evolving world of marketing.

By outsourcing tasks to freelancers in Asia, we can tailor our services to suit each project’s budget. We understand the financial constraints faced by small businesses, which is why we prioritize tasks based on their importance and postpone others until budgets allow. Flexibility is key to our approach, ensuring maximum results within budgetary constraints.

So, here’s to slow and steady growth, to lasting partnerships, and to the endless possibilities that lie ahead. Welcome to Aasha, where hope meets hustle, and dreams become reality. Let’s make magic happen, together!